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KMID : 0926620170220030074
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Korean Journal of Hospital Management
2017 Volume.22 No. 3 p.74 ~ p.87
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Establishing the Direction of Healthcare R&D through Private Nonprofit Organizati
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Lee Byeong-Hui
Bekay Ahn
Yoo Ki-Bong
Kim Tae-Hyun
Kim Bong-Shin
Park Hyun-Chun
Lee Ye-Jin
Noh Jin-Won
Lee Seung-Hoon
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Abstract
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Purposes: The purpose is to establish the direction of healthcare R&D through private nonprofit organization.
Methodology: The data is divided into two groups: 12 physicians and pharmacists, and 16 persons including professors related to university donation, non-profit foundation executives. Each group was subjected to two Delphi surveys. To analyze the validity of the opinion, the content validity ratio and the consensus of experts were verified.
Findings: Funding should be invested in `development research` and `application research`. The factors that hinder the donation culture are `donation prevention system such as tax imposition system and rebate double penalty system`, `insufficient motivation of fund raising person`, and `lack of fund specializing specialist`. The fund raising strategy should be centered on a small number of large donors or a balance between large and small donors. The fund raising target should be effective to raise funds for corporate and individual donors. It is necessary to clarify the purpose of the social problem to be solved by the campaign strategy for promoting donation, to announce the validity of the trust and transparency of the institution, and to emphasize the social investment by the private sector.
Practical Implications: It is necessary to present directions through private nonprofit organizations for the future development of healthcare R&D. The legal and institutional deficiencies of the domestic nonprofit organization fundraising infrastructure should be improved. In order to create a social investment climate, it is necessary to improve the awareness of donations and develop various donation programs for the private sector.
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KEYWORD
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Private Donation, Healthcare R&D, Donation Culture, Fund Raising, Delphi Technique
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